Category Archives: News

Attention Los Angeles Blogcadettes!

Greetings from our Hollywood (b)loft! Your intrepid headmistresses are spending today stuffing goodie bags, blowing up ‘B’ balloons, and making notes… But mostly getting super-amped for the Los Angeles class of our world tour, which kicks off tomorrow morning!

As is customary around these parts, here are some quick reminders for all of you future graduates…

The venue is McCaddenSpace Studio, located at 1041 N. McCadden Place, one block east of Highland Avenue and one-half block south of Santa Monica Blvd. Look for a Spanish style building with large trees!

To pack in your school bag:

♥ A notebook, a laptop or an iPad — whatever you’re most comfortable writing on. You’re going to need something to jot down all those ideas and notes!

♥ A pen. Make sure you bring something to write with!

♥ A camera. While we are no longer teaching a technical photography section, the workshop is sure to be packed with many Kodak moments so don’t forget to bring something to capture them with! If you don’t have a camera, don’t worry, the camera on your phone will be totally adequate. Be sure to download Instagram, too, if you’re not using it already!

♥ Snacks and lunch. We’ll be providing delicious zero calorie soda from Zevia for slurping on throughout the day, but feel free to bring some yummies too. There are plenty of places to buy lunch (and green juice!) locally, but if you prefer to bring a packed lunch, there’s a turquoise (of course!) refrigerator you can use.

♥ Business cards… Because you never know who you might meet!

We can’t wait to meet you all, start practicing your #bloggerface now!

Much love from your sunkissed headmistresses,
Kat, Gala & Shauna

Portland, We Are Ready For You!

The goodie bags have been packed, the report cards have been signed, and we are ready to teach up a storm!

A little reminder for those of you coming along tomorrow about what to pack in your school bag:

♥ A notebook, a laptop or an iPad — aka something to write on. You’re going to need something to jot down all those ideas and notes. And make it a biggie… In London we had students who completely filled theirs up!

♥ A pen. Make sure you bring something to write with!

♥ A camera. While we are no longer teaching a technical photography section, the workshop is sure to be packed with many Kodak moments so don’t forget to bring something to capture them with! If you don’t have one, don’t worry, the camera on your phone will be totally adequate.

♥ Snacks and lunch. We’ll be providing easter eggs for munching on throughout the day but feel free to bring your own too. There are plenty of brilliant places to buy lunch locally, but if you prefer to bring a packed lunch, be our guest!

♥ Business cards… Because you never know who you might meet!

We are SO EXCITED to meet you all,

Much love from your enthusiastic headmistresses,
Kat, Gala & Shauna

The Blogcademy: Livestream In Portland!

Join us for this event — or get access! — by clicking on the button above. Tickets cost just $7 and you’ll can’t tune in live, don’t worry, you’ll get access to the recording forever!

Much love,
Gala, Kat and Shauna.

The Knot At The Blogcademy, Los Angeles!

We are thrilled to announce that Rebecca Crumley, picture editor at The Knot Magazine, will be doing a very special guest segment at the Los Angeles workshop on Sunday 7th April! Rebecca has a degree in photography and has been the real weddings photo editor for The Knot since 2004.

“I’ve seen the changes from film to digital, Friendster launching the revolution in social networking; blogging, pinterest, all of it!” she says. “While my day-to-day responsibility is picking and photo editing our wedding content, keeping current with technology and blogfeeds are the backbone to my success.”

Clearly this babe knows her stuff!

She will be speaking to the blogcadettes about how to pick the best imagery for their blogs, as well as sharing her insider knowledge on what kinds of photographs really grab a reader’s attention. She will touch on how bloggers can best go about working with magazines, as well as making herself available for some Q&A time!

We are so excited that Rebecca and The Knot have approached us to take part in The Blogcademy, and we just know our students are going to learn so much from her!

Roll on the good times!

Much love (and squealing with excitement and anticipation!),
Kat, Gala and Shauna

Announcing: The Blogcademy World Tour!

This year, The Blogcademy goes truly international. What started out as an experiment exploded into three sold-out classes in New York and London… And now, we’re expanding across the world!

We’re hittin’ the road, Jack! We’ve planned our dates for 2013, and we’ll be kicking up a turquoise tornado in…

Portland
March 30/31st
Cleaners at The Ace Hotel

Los Angeles
April 6/7th
McCadden Photo Studio

Toronto
May 18/19th
Location to be confirmed

Vancouver
May 25/26th
Location to be confirmed

New York City
June 22/23rd
Patina

Minneapolis
June 29/30th
Location to be confirmed

London
September 7/8th
Curtain Road Studios

Brisbane
Proudly presented by Tourism & Events Queensland!
November 2/3rd
Bleeding Heart Gallery

Melbourne
November 6/7th
Lightdrop Studios

Auckland
November 9/10th
Generator

As always, we’re offering an earlybird special for the first three days, so be sure to snap up your ticket! (Remember, our first class in London sold out in 24 hours!)

We’re also pleased to announce one scholarship prize for each city. All you need to do is post your entry on our Facebook page up to one month before the date of your chosen event. There is more information about the scholarship at the end of our FAQ!

A lot of you have asked if we’ll ever make The Blogcademy available online, & the answer is no, simply because what makes The Blogcademy so special is the physical bringing together of people. But we appreciate that there are a lot of you who would love to come along and can’t.

For this reason, in Portland, the three of us will be doing a live online Q&A session, in which we’ll answer all your burning blogging questions! It’s the best way we could think of to bring ourselves right into your living room, and address the questions you really want answered.

The Blogcademy: Live Q&A!
Wednesday March 27th 2013
1pm PST / 4pm EST

 

Tickets are $7, and if you can’t watch it live, don’t worry: your ticket gives you access to the recording forever!

While you will have the opportunity to ask questions during the livestream, it’s first come, first served… So please tweet or email us your questions!

Even better than that, we’re giving away a Blogcademy goodie bag to one lucky viewer! Inside, you’ll find some sparkly bunny ears courtesy of Crown And Glory, some treats from IF Ladies, awesome shoe clips from Head Full Of Feathers, jewellery from Moorea Seal and so much more… You’ll even get your very own copy of the exclusive workshop magazine, which is packed full of inspirational articles and activities to get you and your blog in tip-top shape! Everyone who buys a ticket will be in to win the goodie bag…

Yours giddily!
Gala, Shauna and Kat.

The Blogcademy And MagCloud: Poster Crazy!

The Blogcademy MagCloud Posters

When you need to promote an event or get your designs printed on nice quality paper, we all know how quickly that can add up. And, screen printing posters is also very expensive, especially when you’re a smaller business. We’ve been looking for an alternative, cost effective way to print posters and we finally have a solution to share with you! At The Blogcademy, we’ve been using MagCloud since the very beginning to print our workbooks but we didn’t realize they also did double-sided 18 x 24 posters!

The Blogcademy MagCloud Posters

For those of you who aren’t familiar with MagCloud, it’s an on-demand printing service run by HP and you can print as little or as much as you like. They ship around the world, too. Sometimes you just don’t have the quantities needed to go through a traditional printer or you just need to proof a project to see how it’s looking. Having the option to order a single piece is so nice!

Late one night, we put together layouts of our two upcoming Blogcademy dates in Portland and Los Angeles along with posters featuring our fancy new manifesto. We expected the quality to be just okay for $2.00 a piece but were pleasantly surprised when the posters showed up. First off, each comes in its own protective plastic sleeve. Next, the paper is much heavier than poster paper — it’s more like a few steps down from card stock. And the finish is the equivalent of a satin.

The Blogcademy MagCloud Posters

If you don’t have an event to produce posters for, why not try the following:

• Make prints of your original photography. Create a collage on your wall or give out as gifts and promos.
• Posters of old school family photos would be really charming!
• Do a series of patterns you’ve created. Make your own mishmash of wallpaper!
• Print your artwork as posters to sell at conventions, shows or events.

* All posters printed on-demand through MagCloud. Templates can be found here.

* Tassels are courtesy of The paper Jar via The Cloud Parade, an official Blogcademy sponsor.

* Finally, we want to note that this post was in no way sponsored by MagCloud. We just really like the service and hope it is of use to you as well.

xo always,
Shauna, Gala and Kat

Stop The Presses! We Have A New L.A. Venue!

Mercury retrograde is notorious for throwing a spanner in the works… And it certainly did a number on us this week!

On Tuesday, we got the news that our L.A. venue had been double-booked.  Cue internal panic!  We had visions of trying to teach The Blogcademy on the side of a highway, or in our rented apartment, or at an In-N-Out booth… But thankfully, we found a replacement (and secretly, we think it’s even better than our original location)!

Located just a few inches from our original venue, we are so bloomin’ excited to kick it with you at the McCadden Photo Studio in Hollywood!

Just look at all this space…

Our favourite thing?  The psychedelic lounge area upstairs!  This exotic, mid-century modern wonderland is going to make for some amazing photo ops for sure. Stand by to use it as the perfect chill out area to munch your lunch, do your homework or gossip with your new blogging bffs!

…And let’s not forget the separate hair and make-up room with perfect lighting for practising your very best #bloggerface! Oh yes, dear blogcadettes, we really did lock down a goodie!

McCadden Photo Studio is located at 1041 N. McCadden Place, Hollywood, CA 90038, and we can’t wait to see you crazy cats there.

Oh, and by the way, we have a handful of spaces left, so if you’d like to join us on that amazing holographic couch (!!!) for a weekend of fun, we’d love to have you!

Lot of love from your resourceful headmistresses,
Kat, Gala and Shauna!

Meet Our Portland & Los Angeles Scholarship Winners!

Image by Danielle

Planning two workshops at once may be double the work but it’s also double the fun – especially when it came to picking our scholarship winners for both cities at the same time.

The three of us trawled though all your amazing entries late one night, emailing back and forth with our favourite ones. Although we were pretty unanimous that our Los Angeles winner had to be Danielle. Her entry was so cute, creative and fun. We can’t wait to meet you (although shh, Kat already has – and yes, she’s just as adorbs in real life!)

Then for Portland we picked Jessica. Her creative design skills really shone in her video. We love how she took a completely different approach to her entry by using her skills as a graphic designer to really show us what she’s about. We know she’s going to be a fantastic addition to the Portland class.

See you both soon ladies!

Lots of love, squeals and over excited kisses
Your headmistresses, Kat, Gala & Shauna

Scholarship Reminder…

Illustration by Veronica Dearly

Just a little reminder that you have until next Friday (15th February) to get your scholarship entries in for either the Portland or Los Angeles workshops. To read more about the scholarship and how to enter, check out the bottom of our FAQ page. We’d love to see you there!

Love from your always-excitable headmistresses,
Kat, Gala & Shauna

Prepare To Get Schooled: London Style

Photography: Devlin Photos

We are so excited about the upcoming workshops in London! Gala & Shauna fly in to the UK this week and we can’t wait to be together again (aww). We have a massive SIXTY undergraduates signed up for our London events, and so here is a little reminder about what to expect.

The workshop is taking place at Curtain Road Studios, Shoreditch. Both days kick off at 10 am and we plan to be wrapped by 6 pm each day, with post-workshop drinks in a nearby bar on day two!

To pack in your school bag:

♥ A pen. Each of you will be given a branded workbook and a gorgeous Moleskine in your goodie bag for making notes, but make sure you bring something to write with!

♥ A camera. On day two we have a basic camera skills lesson with a professional photographer. While this isn’t a massively technical workshop, you will have time to practice what you’ve been taught, so if you have a camera, bring it! If not, don’t worry, the camera on your phone will be totally adequate!

♥ Snacks and lunch. We’ll be providing snacks for munching on throughout the day (including vegan and non-vegan cupcakes from Restoration Cake!) but feel free to bring your own too. There are plenty of places to buy lunch locally, but if you prefer to bring a packed lunch, be our guest! There’s a kitchenette in the workshop space where you can store it.

♥ Business cards… Because you never know who you might meet!

We are SO EXCITED to meet you all,

Much love from your overenthusiastic headmistresses,
Kat, Gala & Shauna